Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the ...

This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on June 1, 1996. The length of the article is 8829 words. The page length shown above is based on a typical 300-word page. ...

Museum Management and Marketing reflects upon key trends that have emerged in the application of management and marketing method and theory within the museum and highlights ...

Museum Management and Marketing reflects upon key trends that have emerged in the application of management and marketing method and theory within the museum and highlights ...

Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Grönroos ...

Library Management and Marketing in a Multicultural World: Proceedings of the 2006 Ifla Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006

(306 pages) This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. The Management and Marketing of ...

(320 pages) Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how ...

'eTourism Case Studies: Management and Marketing Issues in eTourism' bridges the gap in contemporary literature o by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total ...

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional ...