Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the ...

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the ...

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the ...

This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on June 1, 1996. The length of the article is 8829 words. The page length shown above is based on a typical 300-word page. ...

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the ...

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the ...

Museum Management and Marketing reflects upon key trends that have emerged in the application of management and marketing method and theory within the museum and highlights ...

Museum Management and Marketing reflects upon key trends that have emerged in the application of management and marketing method and theory within the museum and highlights ...

Near-fine copy. NO remainder marks or price clippings. Price inside dustcover: $32.50. Tight spine, bright pages. 383 pages. Previous owner's signature in book front, on blank page. 8 pages have light highlighting (yellow). Does NOT interfere with ...

Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Grönroos ...